Naming your business

Guide to Naming Your Company in Sri Lanka

Choosing the right name for your company is a crucial step in establishing your brand identity. A great name not only reflects your business's nature but also helps in branding and recognition. Here's a comprehensive guide to help you craft a memorable and suitable name while adhering to Sri Lanka's naming regulations.

Sri Lanka's Naming Regulations (Companies Act)

When brainstorming potential names, it's vital to adhere to Sri Lanka's legal requirements outlined in the Companies Act. Here are key points to consider:

Avoiding Similar Names: Ensure your proposed name isn't identical to any existing company or registered overseas company.
- The word "the" at the beginning of a name.
- Specific endings such as "company", "limited" or "unlimited".
- Differences in letter case, accents, spacing, and punctuation.
- Conjunctions like "and" or "&" are also disregarded.
Prohibited Terms: Stay clear of terms like "Chamber of Commerce", "President", "Municipal", "Co-operative" or any suggesting government affiliation without proper authorization.
Misleading Names: Your company name should not be misleading or deemed inappropriate by the Registrar.

Expert Tips by “Biz Advisor”

Your company name is super important. It's like the heart of your brand. So, pick wisely and start your business journey feeling sure of yourself! Here are some tips from us to help you find a great name for your company.

Reflect Your Business Nature

A good company name should give potential customers a glimpse into what your business is about. Consider keywords related to your industry, products, or services. Aim for clarity and relevance in representing your business.

Create Pronounceable Words

Incorporating a unique, pronounceable created word can make your company name distinct and memorable. This also helps in securing trademark rights and standing out in the market.

Keep it Concise

Ideally, limit your company name to two to three words. Shorter names are easier to remember and convey more impact. Avoid complex or lengthy phrases that may be challenging for customers to recall.

Easy Pronunciation and Spelling

Choose a name that rolls off the tongue effortlessly. Avoid complicated spellings or tongue-twisting combinations. A simple and phonetically intuitive name ensures ease of communication and reduces the risk of misspelling.

Before finalizing your company name, ensure the corresponding domain name is available. A strong online presence is crucial for modern businesses. Additionally, check the availability of social media handles to maintain consistency across platforms.

Take your time, brainstorm creatively, and ensure your chosen name resonates with your target audience while adhering to regulatory standards.